Nor-Cal Logos - Marketing Inspiration

How Promo Products Can Tell Your Brand's Story

Mar 24

Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storyte...

6 Retro Products That Are a Blast From the Past

Nov 11, 2025

No matter what decade you think of when you think of “retro products”, you can bet there's a customizable product perfect for your next event. Using nostalgia to promote your business c...

Yes, There's a Difference: Everything You Need to Know About Pens

Aug 28, 2025

Even as much of our world goes digital and paperless, the pen remains an essential tool in both office and home life. With so many different types of pens, choosing the “write” one can ...

6 Purr-fect Promo Products for Cat Lovers

Jun 17, 2025

Everyone knows that dogs are man's best friend, but did you know that cats have been living alongside humans as companions since at least 7500 BC? In 2017, cats were one of the most popular pets by...

What Makes Gen Z Tick?

Mar 3, 2025

It's 2020, and Generation Z is growing up. The generation includes people born between 1995 and the 2010s, putting the group's eldest squarely in their mid-twenties. Chances are that you may work a...

Generation Z vs. Millennials: What’s the Difference?

Dec 7, 2024

We're all familiar with the stereotypes that characterize the millennial generation- avocado toast, “killing” chain restaurants, and being social media obsessed. But what actually defin...

Using Customer Profiles to Find the Perfect Promo Products

Sep 12, 2024

When business owners are asked about the customers they serve, many times, their response is: “Well, we serve everyone…” If a company served everyone, it would be impossible to ...

Bamboo: It's Not Just for Pandas!

Aug 21, 2024

What first comes to mind when you think of the phrase "made from sustainable materials"? Bamboo, of course! Bamboo, which is a type of grass (who knew!), is an incredible renewable and sustainable ...

Branding 101: What Makes a Brand Powerful

Jul 24, 2024

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, an...

6 Things You're Missing Out on by Not Using Promotional Products

May 5, 2024

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...

6 Products to Show Your Support for Breast Cancer Awareness

Apr 13, 2024

Suppose you're looking for a cause to support to make sure that your business is responsible and giving back to the community. In that case, breast cancer awareness is an excellent choice because i...

6 Reasons You Need a Company Store

Feb 22, 2024

As more and more companies turn towards e-commerce, shopping online has never been easier or more enjoyable. Ordering branded products is no exception! Company stores give you a convenient and comp...

16 Ways Color Affects Your Branding and Marketing

Jan 2, 2023

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your adva...

A Quick Guide to Promotional Bags

Aug 30, 2022

Whether you're at a tradeshow, school, office, or even the grocery store, chances are that you're going to see a promotional bag. Bags are one of the most ubiquitous promotional products – an...

Case Study: Keep it Cooler

Jun 30, 2022

Description: Dual Compartment Cooler Bag Industry: Corporate / Fortune 500 What it was purchased for: An annual company picnic for employees and their families. Each year they give thei...

6 Things You're Missing out on by Not Using Promotional Products

May 29, 2022

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...

6 Hot Sauces Sure to Blow Your Socks Off

Feb 28, 2022

Finding a new, good hot sauce nowadays is almost like when Indiana Jones triumphantly grabs the idol at the beginning of Raiders of the Lost Ark. It may have taken you traversing through the aisles...

Case Study: This Promotional Product is in the Bag

Jan 28, 2022

Description: Laundry Bag Industry: Financial What it was purchased for: A credit union wanted to target college students and offer them an incentive to open a new account. They chose a stock desi...

6 Products to Include in Every Holiday Gift Basket

Oct 27, 2021

It's always a good idea to get those gifts planned out and ready to go before the holiday chaos begins, and that includes client appreciation gifts. But, what do you get them? Put in extra thought ...

Swing, Batter! The Best MLB Promotions

Jul 26, 2021

Looking beyond the peanuts and Cracker Jacks, there are some creative new promotions heading to major league baseball stadiums this season! The tradition of these MLB giveaways dates all the way b...

Your Guide to Promo Hats

Jul 24, 2020

A hat is a hat, right? With so many different styles available, it's easy to get confused. With this quick guide to promotional headwear, you'll learn the differences between the various styles of ...

8 Graphic Design Mistakes to Avoid

Apr 23, 2020

From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the...

Promotional Headwear

Oct 4, 2019

Here are our top 9 reasons why promotional headwear must be a part of your overall marketing plans: 1. Brand recognition - The key to building great brand recognition is 'impressions, impressi...

Why Promotional Products Still Matter

Oct 29, 2019

Marketing has become an incredibly clever form of publicity - after all, it seems that no matter where we turn, there is advertising of some sort or another. Whether it be television adverts, bus a...